5 Ways You Can Use WordPress To Supercharge Your Business Growth
Increasingly more small companies are relying on the sole use of social media to promote their business online. All social media platforms are literally free. They are ready-made. Business owners can upload and share their content, connect with a wide audience and update them on their latest events and offers instantly. It is a simple, yet very powerful tool for generating leads. So the choice is natural.
However, social media is not everything in the online marketing world. You must not underestimate the value and benefits that a website could bring to your business. Large corporations are well aware of this. They are fighting every battlefield they possibly can. To them website presence is still a very important one.
Unlike social media, you have the option to build your website from scratch. You have complete control over your company image and your audience’s experience. A branded website will help raise the extent to which your company and products are recognized by customers. And by including a few self service tools, you will give your customers many additional forms of on-the-spot satisfaction.
In this article, we are not going to cover multi-millions website projects. Not many companies have that kind of budget and resources. We would rather explain how a small website like WordPress can help supercharge your business growth.
Before we move on there is one more tip we need to remind you though. Website project is eligible for the TVP application. If your company is a qualified applicant, up 3/4 of the project cost will be funded by the Hong Kong Government.
So what a WordPress website can do to help grow a business?
First and foremost, 84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles. Companies that don’t have a website may have reached their growth bottleneck. They can’t afford to continue thriving in the long term.
And when it comes to growing your business, you should do more than managing the bottom line. To give you some ideas, we’ve put together here below 5 most prominent benefits your business will receive from investing in even a simple WordPress website.
1. Unifying Your Marketing Channels
Use your website as the central hub to deliver a consistent message and customer experience through every touch point. Whether you use content marketing, email marketing, social campaigns, Google Ads, influencer marketing, or a combination of many elements, it is through the website you channel all the leads down the marketing funnel.
As the design of your website is cohesive with your company brand, there is no better place to showcase your products, services, stories, projects, testimonials and awards with featured images and videos. Furthermore, you can organize your materials in a professional and presentable layout; to make finding relevant information easier and put out a more concise call-to-action on each page.
2. Attracting New Customers Through Google and Search Engines
Google is the most used search engine, receiving over 5 billion search queries a day. Your business website is going to be a means by which new customers can find your business on it. You can promote your website on Google by using its Pay-per-Click (PPC) Ads or optimizing your website (Search Engine Optimization) to get a ranking. In either case, your website will be listed when visitors enter a search query that is related to your products or services.
Google Ads (Pay-per-Click)
Google Ads (Pay-per-Click) are the advertised listings that show up on a Google search or Maps. You pay per click (PPC) or per impression (CPM) on an ad. According to Google, advertisers make $8 for every $1 they spend on Google Ads. It is an effective way to drive quality traffic, obtain new customers and even increase your in-store visits.
Google Ranking (Search Engine Optimization)
The search engine optimization (SEO) of your website is to increase both the amount and position of your keyword rankings. It will eventually make your website more visible to people who are using Google to search for products or services that your company offers.
To learn more about Google ranking or search engine optimization (SEO), click here to read our SEO introduction – SEO 101: Behind the SEO Scene.
However, if your business is considering SEO but don’t know hows and whys, click here to read our SEO FAQs: The Top 10 SEO Questions New Clients Ask.
3. Setting Up and Running a 7/ 24 Online Store
The advantages of setting up an online store aren’t always apparent when you run a successful business that sells products offline. But then one thing that is for certain is e-Commerce will continue to grow. Besides, the consumer buying process has changed. Today the first step of buying is always to do an online research. In this regards, companies that sells online will be able to catch consumers at the time when they are most interested and receptive. Or else they risk losing these sales to their competitors.
If you are interested, you may want to check out why you should choose WooCommerce instead of Shopify for your web store.
4. Know and Serve Your Customers Better Using Knowledge Base/ Frequently Asked Questions (FAQs)/ and Customer Surveys
Knowledge base and FAQs is a support hub of helpful articles that visitors can access. Since this information is coming from your company website, it is authoritative and trustworthy. It does not just make customers to find answers to their questions easier and save you some customer service overheads. By engaging and gathering information from them interactively, it will help you to analyze your customer satisfaction, how your products or services are performing, and perhaps what key features your product may be missing. With these insights, you’ll be able to continuously improve your products and services.
Taking a step further, you can create surveys to collect user feedback on your website. Or you can do it for fun and customer relationship building. That you can possibly set up a pop-quiz to challenge your customers and share the results among them.
5. Conducting Experiential Marketing
Internet is entering the Metaverse age. Notably virtual reality is becoming a new trend. You should go beyond the use of old-school text content, still image, video, or pdf download to tell the story of your business.
360 Virtual tour takes customer experience to a new level. By embedding them in your website, customers can visit your venue, factory, office, meet your team or join your live presentation on their mobile phone and desktop browser. Visitors will be able to sense of what it feels and experience first-hand as though they’re getting an inside look at the real location or event. These 360 virtual tours are not limited to plain site viewing either. You have countless options to add many other interactive elements to make the customer journey more enjoyable and rewarding.
Click here to view our full suite of 360 virtual tour services and tour samples.
Check this video to see what you can do with 360 virtual tour to market your business.
Why WordPress then?
Let’s look at some of the interesting WordPress stats (as of May 2022), you’ll understand why it should be on the top of your list when considering making a business website.
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35% of the website uses WordPress.
The reason behind this success is the unparalleled versatility that allows WordPress to be deployed everywhere from small personal blogs, small business websites to powering Fortune 500s like Sony Music and the Forbes blog.
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More than 1.1 million new registered WordPress domains every 6 months.
Users love the convenience and nearly effortless way how to establish an online presence with WordPress.
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WordPress is SEO-friendly.
The former head of Google’s webspam team, Matt Cutts, said that ‘sites built with WordPress are capable of ranking higher in search results because the CMS takes care of 80-90% of Google’s crawling issues’.
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There are currently 54,000+ plugins.
You can be sure to know that if you run into a problem or you need a solution that pretty much ‘there’s a plugin for that’.
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WordPress is available in 196 languages.
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With 163 million unique visitors per month, WordPress is more visited than Twitter.
A website ensures your success over the long term
In 2021, over 75% and 90% of people are online in China and the United States respectively. They are the 2 largest economies in the world. Not to mention different social media platforms come and go as they always do. The truth is not all internet users are active on social media. Without a website, your business is invisible to these people. Although it is still the number 1 priority for many businesses to optimize their capability in the social commerce space, many of them too are beginning to expand their online business beyond Social Commerce.
It is more important to point out too. If content marketing is part of your strategy, the earlier your website is built, the bigger and faster your snowball rolls forward.
Imagine you started your business blog 10 years ago. Where you have been merely posting one new article per week. Now you would have more than 500 blog posts in your website. It has far exceeded the magic number of 400. According to multiple researches done by Hubspot in these years, the more posts you already have on your website, the more traffic and leads you receive. A website that has more than 400 blog posts in total receives approximately twice as much traffic as website with 301 to 400 blog posts.
Other related topics that you may be interested in:
- Selling Your WooCommerce Products on TikTok Is Never Easier
- How to do SEO for WooCommerce?
- What must be considered when choosing a WordPress theme?
- How to optimize a WordPress website for Google ranking?
- What do you need to know about Local SEO?
- Google My Business for Local SEO
- Winning International SEO Strategy and Best Practices
- Why are Categories and Tags important in WordPress?
As of 2021, 71% of small businesses have websites and 81% of customers research things online before they buy them. You shouldn’t let potential customers find your competitors before you. Again WordPress is very popular. Creating and maintaining a WordPress website is quite easy and affordable. It will help establish your leadership in your industry, and connect with the customers who are interested in your products or services.
Have any questions or a new idea about launching a website for your business? Please come talk to us!
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