Posted on February 25, 2022 / by Webmaster / in company news

Digital Marketing that you need to do to promote your business in China

Many of our clients might not be aware of. Indeed we do not just specialize in mobile technology and website design & development. We also partner with some of the most prominent digital marketing agencies in China to help our clients to bring their products and services to the heart of the Chinese community.

China is the second largest economy with an ever-growing purchasing power. It might be well very challenging to start selling into it. But in fact, making the effort to do it can turn out to be very lucrative for many overseas brands and companies. Listed here below are 6 things we and our partners do to help elevate the visibility of your brand and make your products and services well known in China.

1. English to Chinese Translation/ Transcreation

The first thing you need to do is to localize your website for the Chinese market. Your website plays a vital role in your integrated marketing campaigns. Having only a website in foreign language will not make the cut. Obviously you should never use a machine/ automated translation tool to do it. The resulting translation will be funny at best.

Contents are created to drive results. Their translated version shouldn’t deliver anything less. We have the best transcreation specialists. Transcreation is the merger of two words: translation and creation. It’s an intricate form of translating that preserves the original intent, context, emotion, and tone. For copy that needs more than literal translation, we transcreate it to make sure the end copy is just as impactful as the original.

There are some added benefits too. A Chinese website and social contents does not just make a larger proportion of your target audience easier to understand your brand story and offerings. It is perhaps the simplest tweak to increase the traffics of your website and social channels. And at the same time, give your website a higher ranking in Baidu.

2. Content Marketing

No marketing initiative is going to work without contents. But it is not just any contents. We strategically help create, curate and distribute high-quality and engaging content with one goal: to attracting new prospects and nurturing them into leads.

Different types of contents can be distributed via blogs, newsletter, e-books, discussion boards, media buying, social media channels and video sharing platform. Whatever media is used, it spreads the good word about your products and services, increases the exposure of your brand by driving traffic from search engine, social media and popular forums.

3. Video Marketing

Brands can no longer rely on using written content and images alone to effectively engage their audiences. Video marketing is nothing new. Just businesses and their competitors are increasingly using it to attract, convert, and retain new customers across multiple platforms.

There is a new trend to pay attention to though. From the explosion of Douyin (抖音/ Tik Tok) to Meipai (美拍) and Kuaishou (快手), social platforms are getting in on the preference of short-form video. Short-form video is changing the content consumption habits of the entire world. Catered to short attention spans, it is not just easy to digest, but a perfect way to kill time with a mobile phone for fast pace city life dwellers.

No matter it is long- or short-form, the use of video as a marketing tool seems inexorable. People are watching more video online than ever before. Over-saturation is a challenge. It raises the bar in terms of content quality. We’ll make sure your video marketing are thoroughly planned and executed.

4. Social Media Marketing

Social media is not a trend any more. It is a must-have. Literally every brand has their own presence on social media, the key to success is to know how to link the advertising campaigns to the social aspect.

Be it Weibo (微博), WeChat (微信), Youku (优酷), Little Red Book (小红书) or Douyin (抖音/ Tik Tok), each social platform is subtly unique and perform differently. Our team can help you to create and implement a China social media marketing strategy that place your campaign in the right platforms for maximized ROI.

5. Live Streaming and Influencer Marketing

More and more micro-influencers and Key Opinion Leaders (KOL) are taking the lead in digital marketing in China. Most of them live a regular life. They are not as far and distant as movie stars and celebrities. They present a more authentic and reliable image. Audiences can feel and trust them more easily and thus create stronger bondings.

Through the most popular live-streaming platforms, we get the right influencers to promote your products and interact with consumers in real-time. Audiences can purchase featured products while watching the videos. Live-streaming has brought a huge impact on consumer shopping behavior since its inception. And more importantly, it is expected to continue to be a mainstay of China’s e-commerce in the near future.

6. Getting your merchandise listed on HKTVmall for FREE

Unarguably HKTVmall is the largest online marketplace in Hong Kong. Companies have to pay an annual fee plus a percentage of their sales turnover in order to list and sell their products on it. The annual fee depends on the number of products (SKUs) the company is selling.

No matter how insignificant it is, the upfront fee could be a barrier. Many small businesses rather choose to use social networks or WhatsApp. These ‘mobile channels’ could be effective. Literally it takes no effort to set up. But it’s not possible to scale when sales start to grow. What’s worse is sometimes it might project a very negative brand image due to bad customer experience and the difficulties in tracing orders. The good news is we can help you start selling on HKTVmall without having to spend a penny.

While providing better customer services, giving consumers more confidence about your brand and products, an established online market place could at the same time save you a lot of tedious works in logistics.

Digital Marketing in China

Online marketing strategies that are proven successful overseas cannot be plug-and-play in China. To do it effectively, your current mobile and online marketing strategy must need to be adapted, or even totally discarded. You must first carefully analyze demographics, user intent and user behavior to identify the channel and the format that will work best for you. Come talk to us and our partners at Wavyos Technologies today to learn more about our digital marketing services in China.

Useful Links

Our Services

Why Us